Monthly Archives: October 2017

Quick and Economical Auto Lead Generation

As far as car purchasing is concerned, there are two categories of buyers. There are prospective customers who are well-off and can invest in a brand new vehicle. The others do not have sufficient funds to drive a car of their dreams. Now, with rising prices and economic hardships, people with low income are reluctant to invest in a pricey vehicle. And, when sales are low, the profitability of dealerships takes a backseat, attracting the attention of prospective consumers is a challenging task. This is where the importance of auto lead generation comes into the picture.

Contacting the right car buyers and converting them into guaranteed customers is not a matter of joke. It is not within the capacity of all dealers to handle such responsibilities. That’s because, as a dealership, your marketing team might not have the right CRM tools and strategies in place to generate quality leads. There is nothing to worry as there are new car leads websites to monitor the activities of prospects and keeping a database of their contact details.

There are several web-based lead generation companies who have the knowledge and experience to identify and send the names of guaranteed buyers to the clients. It is needless to say that unless these companies produce quality leads, it’s impossible for auto dealers to survive in the highly competitive automotive sector. And, when it comes to the cost of these service providers, they offer cost-effective lead generation services to dealers.

Choosing the Right Auto Dealer

Choosing the right auto dealership can be a hard decision. There are hundreds of dealers that sell cars, so how do you choose? How can you tell a good dealership from a bad one? How do you know what dealership will help you find the right car and which dealership will just sell you a car? Fortunately, with the Internet, it is easier and easier to find the perfect dealership.

Avoid Big Online Dealerships
Websites like Autotrader.com and CarsDirect.com are convenient, but online dealerships are missing some key elements. For example, unless you know exactly what you are looking for, most online dealerships offer few tools to aid you in your search for a new car. Many online dealerships have fields like new vs. used, body type and year, but even after filling out these fields you are left sifting through hundreds of different search results.

Buying a car locally can also boost your local economy. A study done by the New Economics Foundation compared what happens when people buy produce at a supermarket vs. a local farmer’s market or community supported agriculture program and found that twice the money stayed in the community when food was bought locally. To put this into perspective: when Orange County residents, 16 years or older, spend $200 more in Orange County – rather than online or elsewhere – local sales rise by more than two percent. That two percent rise equates to about $500,000 in sales tax revenue that can fund as many as 10 local police officers or teachers, according to webuylocal.org. That is why it is so important to go to a local dealership as opposed to an online dealership.

Promotional Items for Auto Dealers

Do you deal in automobiles and want to make sure that more customers come to you this festival season? Auto dealers can have a good business if they can spread out the word that they provide the best deals in the locality. Today, cars are becoming very common and even average income person can buy a small hatchback for his family or for his own personal needs. However, the important thing is that you need to promote your auto store in such a way that people should come to you whenever they think of buying a car because they have seen your brand logo somewhere.

If you really want to make your auto store popular you can make use of promotional items and get more crowds. Promotional items are cheap and simple and therefore they make the most impression that you can depend on. Here are some of the promotional items that you can go for and see how it helps you to increase your company sales.

Car Stickers – If you want to get maximum attention go for car stickers or bumper stickers as they are the best promotional items for auto dealers. A person who is looking for a car will definitely search for some of the cars in the locality. If the person already has a car and he is thinking of buying another car and if some other car with your brand logo sticker passes by it will naturally earn you one more customer. Car stickers promote your brand wherever that car travels and therefore you can maximum publicity from that one small sticker.