Category Archives: Auto

Quick and Economical Auto Lead Generation

As far as car purchasing is concerned, there are two categories of buyers. There are prospective customers who are well-off and can invest in a brand new vehicle. The others do not have sufficient funds to drive a car of their dreams. Now, with rising prices and economic hardships, people with low income are reluctant to invest in a pricey vehicle. And, when sales are low, the profitability of dealerships takes a backseat, attracting the attention of prospective consumers is a challenging task. This is where the importance of auto lead generation comes into the picture.

Contacting the right car buyers and converting them into guaranteed customers is not a matter of joke. It is not within the capacity of all dealers to handle such responsibilities. That’s because, as a dealership, your marketing team might not have the right CRM tools and strategies in place to generate quality leads. There is nothing to worry as there are new car leads websites to monitor the activities of prospects and keeping a database of their contact details.

There are several web-based lead generation companies who have the knowledge and experience to identify and send the names of guaranteed buyers to the clients. It is needless to say that unless these companies produce quality leads, it’s impossible for auto dealers to survive in the highly competitive automotive sector. And, when it comes to the cost of these service providers, they offer cost-effective lead generation services to dealers.

Choosing the Right Auto Dealer

Choosing the right auto dealership can be a hard decision. There are hundreds of dealers that sell cars, so how do you choose? How can you tell a good dealership from a bad one? How do you know what dealership will help you find the right car and which dealership will just sell you a car? Fortunately, with the Internet, it is easier and easier to find the perfect dealership.

Avoid Big Online Dealerships
Websites like Autotrader.com and CarsDirect.com are convenient, but online dealerships are missing some key elements. For example, unless you know exactly what you are looking for, most online dealerships offer few tools to aid you in your search for a new car. Many online dealerships have fields like new vs. used, body type and year, but even after filling out these fields you are left sifting through hundreds of different search results.

Buying a car locally can also boost your local economy. A study done by the New Economics Foundation compared what happens when people buy produce at a supermarket vs. a local farmer’s market or community supported agriculture program and found that twice the money stayed in the community when food was bought locally. To put this into perspective: when Orange County residents, 16 years or older, spend $200 more in Orange County – rather than online or elsewhere – local sales rise by more than two percent. That two percent rise equates to about $500,000 in sales tax revenue that can fund as many as 10 local police officers or teachers, according to webuylocal.org. That is why it is so important to go to a local dealership as opposed to an online dealership.

Promotional Items for Auto Dealers

Do you deal in automobiles and want to make sure that more customers come to you this festival season? Auto dealers can have a good business if they can spread out the word that they provide the best deals in the locality. Today, cars are becoming very common and even average income person can buy a small hatchback for his family or for his own personal needs. However, the important thing is that you need to promote your auto store in such a way that people should come to you whenever they think of buying a car because they have seen your brand logo somewhere.

If you really want to make your auto store popular you can make use of promotional items and get more crowds. Promotional items are cheap and simple and therefore they make the most impression that you can depend on. Here are some of the promotional items that you can go for and see how it helps you to increase your company sales.

Car Stickers – If you want to get maximum attention go for car stickers or bumper stickers as they are the best promotional items for auto dealers. A person who is looking for a car will definitely search for some of the cars in the locality. If the person already has a car and he is thinking of buying another car and if some other car with your brand logo sticker passes by it will naturally earn you one more customer. Car stickers promote your brand wherever that car travels and therefore you can maximum publicity from that one small sticker.

Guides in Purchasing a Car From an Auto Dealer

Do you look forward to buying your own car? Are you thinking of replacing an old car? Do you want to have the best deal in purchasing a new car? If you answered yes to all these questions, then you have to find the best auto dealer near your town.

Auto dealers can make things easier for you like testing different car types or models in one place. They can give you the cars’ prices and features. However, auto dealers can also make it difficult for you because some dealers give more importance in their profit margin.

The first thing to do is to shop around different car dealers. Read reviews and ask co-workers and friends. Honest reviews of people who have bought a car from different dealers can be found in the Internet. Find out the different car models’ fuel economy, pricing and reliability. When you are knowledgeable with the features of the car, you will avoid sales agents that tend to control your buying process.

Finding the Best Auto Dealer

Are you planning of replacing your car or buying a new one? Then you will surely go first to auto dealers available in your state, right? Auto dealers can either give you the best rate or the worst rate so you have to know how to find the right one.

There are sites on the Internet that shows honest reviews of customers that have experienced services of the different car dealers. Reading reviews can give you an idea of the company’s dealership quality. The good thing about this is that you can be warned of some unsatisfying dealers because when a customer is unsatisfied, he will tend to let others know it by publishing a review.

Consider the longevity or permanence of the car dealer. This business come and goes. You have to make sure that when you buy a car from one dealer, the dealer would still be available in the future when you need assistance or other service. It is advisable to choose a dealer that is well-established and gives quality service.

Online Sales and The Auto Dealer

Auto Dealers are finding selling their vehicles online hit or miss at best. Auto Trader and eBay along with Smart Auction from General Motors are offering some of the best options to an Auto Dealer. Why is it that less than 10% of the vehicles listed online are actually selling? There are plenty of companies offering solutions but none seem to be working on a consistent basis. What about the dealer with an internet department? Is he any more successful?

Internet selling has gotten to be big business for the local Auto Dealer. Large or small dealers have different needs but the same outcome. Selling successfully online is a necessary addition to their bottom line and overall sales numbers. Each and every dealer, no matter the size, needs to be able to sell effectively online.

The time and money that selling online costs the Auto Dealer can be a lot less than classic print, radio and television advertising. So why has the local dealer stayed away from selling online? Most are intimidated by a market that is selling less than 10% of the vehicles that are listed in a medium they do not understand.

How To Become A Small-Time Auto Dealer

If you are looking for an easy way to generate some extra cash, becoming a small-time auto dealer may be the solution. People who are savvy enough in the selection process are able to purchase used cars and turn them for profits. There are, however, certain local and state regulations that make it necessary to obtain dealer’s licenses once higher volumes are sold. Following are several tips for getting a fairly lucrative business established.

Find out what you will need to do to get your dealer’s license in your area. This will usually require a relatively nominal fee and the completion of paperwork. This ensures that you can sell autos legally even after you surpass a certain number of sales. Dealer’s licenses ensure that sellers remain accountable and that they are paying the appropriate taxes on their profits.

You should next scout out the best places to purchase autos. If you can buy one or two, you can use some of the profits from each of these to continue to build your inventory. Most dealers of this magnitude sell only one or two cars at a time. You will have to clean each of your purchases up, verify that they are registered and ready to sell and ensure that there are no major problems.

How to Bargain With an Auto Dealer

You’ve made the decision to buy a new or used car, awesome! What’s next? You’ll need to find a car that fits your needs and budget. Often times at dealerships, looks can be deceiving. The sticker says one amount, but auto dealers may have a different price in mind. Just because the window has a figure on it, doesn’t mean that’s what you should pay. Here’s some things to keep in mind when you’re heading out to car shop.

Do your research. It’s the most important step when making such a large investment. You’ll want to research the safety and fuel efficiency ratings. Has the vehicle won any awards or had a recall? Will this car require a lot of maintenance? What is included in the manufacturer’s warranty? Already have a make and model in mind? Find out what was the best year for that make and, if you’re buying used, make a list of things to check on the vehicle.

After you do your own research, if you still aren’t comfortable with so much information, bring a knowledgeable friend or family member. Bringing a friend can provide necessary support and expertise. Knowledge is power and, in this case, a coupon on a big ticket item.